Creative Marketing

Graphic Designers are in charge of creating visual concepts to communicate a brand’s message to influence consumers. They create layouts and production designs from advertisement brochures to company brands and logos.

Tasks & Responsibilities:

• Conceptualize the appropriate design for an idea or message
• Designs images that identify the product and the message it conveys
• Design graphics for product logos, overall look, and collaterals

The main responsibility of an Animator is to create a series of individual frames to bring static images to life.

Tasks & Responsibilities:

• Bring scripts and storylines to life through drawing, rendering and animating
• Develop storyboards for the initial stages of production
• Draw models, images, backgrounds and special effects
• Create original and visually pleasing designs

Web Developers are in charge of developing websites through programming and coding. They work closely with web designers (or graphic artists) to finalise the overall look of the website.

Tasks & Responsibilities:

• Code and design the main frame of the website
• Modify the different functions of the website and make it accessible
• Create visually appealing layout and integrate user-friend functionality for visitors

A Copywriter or Content Writer is in charge of the written copy about a particular product, service, brand or business. They are mostly hired for marketing and advertising projects.

Tasks & Responsibilities:

• Create concise marketing strategies to promote a product/service
• Provide written articles related to the industry or specific to a client’s business
• Provide and promote social media content
• Proofread and edit written materials spanning from blogs to social media posts

The job of a Novelist is to provide written content specifically in a novel format. They obtain information from clients and it is up to them to write a credible, non-fiction/fiction story.

Tasks & Responsibilities:

• Provide a creative output from a client’s brief
• Write fiction or non-fiction stories that will captivate your readers
• Conduct research to obtain factual information and authentic detail
• Proofread materials with editors and clients to further improve the material

A Blogger’s job is to generate original and engaging content for a client’s social media or website. They research topics related to an industry and publish materials to promote and appeal to a target
audience.

Tasks & Responsibilities:

• Monitoring and evaluating the company’s network performance issues
• Diagnosing and configuring potential threats with the network and its system
• Secures an organization’s network access and maintaining documentation

A Digital Marketing Specialist is responsible for the development of the strategy used to sell a product or service. They utilize social media, e-mail marketing and SEOs as their main medium.

Tasks & Responsibilities:

• Strategize and design campaigns aligned with the client’s nature of business
• Create digital content for social media, website, blog, or press releases
• Maintain a strong online presence through social media and website
• Research digital marketing trends for content opportunities

A Search Engine Optimization specialist is responsible for researching, analyzing, and reviewing online market trends. They increase traffic to websites through content development and optimization.

Tasks & Responsibilities:

• Optimize website ranking through keyword/phrase building
• Discover and expand keyword range of opportunities
• Research and implement creative content for organic growth and success
• Analyze data and results and identify trends and insights for campaigns

The Social Media Specialist is in-charge of managing a client’s various social media accounts. They establish their presence through the creation of content as a means to market or advertise.

Tasks & Responsibilities:

• Build social media strategy through research, benchmarking and audience identity
• Plan and publish daily original content and establish meaningful connections with your followers
• Increase online visibility through page optimization
• Analyze social media metrics and data and gain better insight upon gathering information

The job role of a Marketing Manager is to conceptualize and execute marketing strategies for an organization or business, to influence potential customers and retain existing ones.

Tasks & Responsibilities:

• Manage all the marketing aspects and activities for a company or organization
• Develop marketing strategies in line with the objectives of the company or organization
• Incorporate marketing campaigns with sales activities
• Plan and implement promotional campaigns
• Responsible for brand management and identity

The Campaign Manager is responsible for overseeing the marketing campaigns of an organization or business to ensure their effectiveness and efficiency.

Tasks & Responsibilities:

• Planning and executing marketing campaigns for an organization or business
• Managing campaign projects to ensure they meet target objectives
• Ensure that all campaigns are timely and within budget
• Report campaign project ROIs and provide feedback and support

The role of a Video Editor is to assemble recorded footage into a finished project that matches the initial idea and vision to tell a cohesive story.

Tasks & Responsibilities:

• Manipulate, cut, and piece together film footage
• Review script and raw material to create a shoot list based on the value of the scene
• Input music, voice overs, graphics and effects
• Ensure continuity and logical film sequencing